CORPORATE IDENTITY BRANDING
We partner with UK’s top agencies that have a solid international expertise within the legal and professional services.
Whomever we are working for, our projects go smooth as a result of our experience but also because we understand what’s important to our clients right from the beginning.
It is well known that behind every great brand is a fundamental core brand message: a compact statement that declares why the brand matters, what it stands for and how it stands apart from competitors. A core brand message communicates the values and key differentiators that define the brand.
- Does your core brand message offer anything different from your competitors?
- Are your messages simple, easy to understand and compelling?
- Do your messages reflect reality?
- Do your messages resonate with your target audience? Do they say anything interesting?
RANKING SUBMISSIONS
Essential for any law firm, we speed up the process by submitting ourselves in collaboration with award winning legal editors experienced mainly in ranking submissions with a vast portfolio of Band 1 clients.
BUSINESS DEVELOPMENT
Our services include media selection and negotiation, focusing on the corporate legal and finance sector. We also provide consultancy services across corporate events, print and digital media for executing sponsored content campaigns across different media channels. Through our services you will make smarter and more informed decisions on the right type of industry activity for their campaigns.
Because people do buy people, we help you create relationships.
Your top people have a magnetism that can attract new clients. BDL will work on a plan that helps them invest in relationships with key clients, contacts and prospects. We will have them speaking at top conferences, get them out at networking events.
Speaking engagements and seminars have long served as platforms for industry leaders to share ideas and vision with the industry. By educating your audiences, you demonstrate your relevance to them and show them your qualifications as an expert.
Face to face exposure is one of the most powerful lead generating technique and a great way to build one’s reputation. Speaking engagements confer credibility and often put you in front of a highly targeted audience, presenting an excellent opportunity for generating leads. This is why speaking engagements have long been an important part of many successful firms’ arsenal of marketing techniques. We advise our clients on the right type of industry activity suitable to their campaigns, on the approach they should take towards their target audience, and on pre- and post-event exposure.
The keys to success are careful targeting, planning, and follow-through. When it’s done the right way it will be a lot of work but also a lot of rewards. This is where we come in.
Through careful media selection and negotiation, we obtain the best prices and exposure opportunities across corporate events, print, and digital media.
OUR APPROACH
We have a simple approach to providing corporate development services to local and international, small to mid-sized law firms and professional services firms that are looking to stand out from the crowd. While these firms know their market and audience, they still require the right guidance on how to reach and engage them.
Our approach made simple:
✓ CORPORATE IDENTITY BRANDING:
1. Brand Strategy
2. Identity Branding
3. Brand Messaging
4. Visual Identity
5. Website / Digital
✓ RANKING SUBMISSIONS
✓ BUSINESS DEVELOPMENT:
1. Tracking the corporate events, marketing and media opportunities
2. Gaining insights into the corporate legal sector for events markets
3. Recommending and matching suppliers for each industry and practice
4. Campaign negotiation to increase the quality of exposure and to offer the best prices
5. Programme activation and management on both pre- and post-events
BDL has a deep knowledge of the market, key providers, and activities that can successfully increase brand awareness and exposure. This includes ensuring that your sponsorship assets are being utilized in a manner that allows you to effectively engage with your target audience through multiple marketing levers, in a cost and time effective manner.
